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  • Bestseller

    Wayfinding Sans Pro

    Designed by: Ralf Herrmann, Sebastian Nagel

    Released: 2012

    Number of styles: 20

    Script support: Latin Extended, Basic Cyrillic, Basic Greek

    Most suitable for: Signage

    Not recommended for: long texts

    Notes: This font contains glyphs and/or features which are only accessible with fully OpenType-savvy applications.

    A type family designed by Ralf Herrmann that sets a new standard for legibility in the context of signage and wayfinding.  Wayfinding Sans is not just “yet another signage typeface”. This project is unique in many ways. Ralf Herrmann, the designer of Wayfinding Sans Pro, started this projects with extensive field studies, driving tens of thousands of miles to explore the legibilty of road signage typeface in dozens of countries around the world. These explorations along with an extensive study of relevant scientific legibilty research and an innovative design process resulted in a typeface perfectly suited for any signage use. 

    Among many others, users of Wayfinding Sans Pro include El Dorado International Airport, Metro Rio, the city of Santa Cruz and the Indonesian Railway Company. 

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    Superior legibility. Empirically proven. In an independent empirical study at the University of Applied Sciences “htw” in Berlin different typefaces were tested when used on signs and Wayfinding Sans Pro (bold extended) was the winner in all conducted tests, being significantly more legible and therefore superior to all other styles of the tested typefaces—among them typical signage typefaces like Frutiger, DIN 1451, Johnston Underground and Futura.


    Developed with an innovative design approach: The actual type design was done using a unique custom real-time simulation software, which could simulate difficult reading conditions (distance, fog, halation, positive/negative contrast) while the letters where actually designed.

    Even though legibility studies are not uncommon, they usually just test existing typefaces and the results don’t really tell which design paramters were actually responsible for the results. But since the legibility simulation was an integral part of the development of Wayfinding Sans Pro, there was the possibility to optimize even the tiniest details of each letter for maximum legibility.


    Being made specifically for wayfinding purposes, this type family does not compromise on any aspect of legibility—and yet, the typeface is a beautiful, clean and modern sans serif. With its broad language support and the large number of available styles it is perfectly suitable for any possible signage project anywhere on the world.

    So Wayfinding Sans Pro is not only suitable for the legibility demands of road or airport signage. The type family is also a professional choice for signage systems for train stations, office buildings, schools and universities, malls, parking lots, parks, sport stadiums and so on.

    Designed for recognizability: To increase the possible viewing distance, the skeleton of the letters of a signage typeface need to be generic and familiar but also unmistakable. And this is exactly how Wayfinding Sans Pro was designed from the ground up.

    Under difficult viewing condition, letter differenciation becomes crucial and can make a big difference. A clear, structural difference achieves good distinguishability. Top: Polish road signage font. Bottom: Wayfinding Sans Pro

    Top: Dutch road signage font
    Bottom: Wayfinding Sans Pro

    Top: Helvetica
    Bottom: Wayfinding Sans Pro

    On signs the diacritical marks must be unmistakable in their design and prominent in their size. British road signage font (top) – Polish road signage font (middle) – Wayfinding Sans (bottom)

    Figures optimized for the requirements of signage use: maximum distinguishability and lining tabular design. Oldstyle and proportional figures as well as a slashed zero are available as OpenType features. 

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